How CreatExc Elevated NEWL’s Brand, UX, and Conversions Across the 3PL Ecosystem

NEWL Group is a US-based 3PL logistics company providing warehousing, freight, fulfillment, and distribution solutions across the USA & Canada.

Branding • UI/UX Design • Engineering

Pain Points/ Problems

Outdated Branding & Digital Presence reducing trust in a highly competitive logistics/3PL market.
Complex User Journey — clients struggled to understand services and request quotes quickly.
Weak Conversion Funnel with unclear CTAs and inconsistent messaging.
Non-intuitive Client Portal causing confusion, support tickets, and low engagement.
Poor Mobile Performance, hurting B2B clients who operate on the go.

CreatExc Solutions

Complete Brand Refresh to position NEWL as a modern, reliable, tech-enabled 3PL partner.
Website UI/UX Redesign with a stronger value proposition, simplified navigation, and high-impact service pages.
Conversion-Driven Structure including clear CTAs, trust metrics, and improved content hierarchy.
Client Portal UX Upgrade with better dashboards, shipment tracking flow, and inventory visibility.
Responsive, Fast Engineering ensuring smooth performance across devices.

Impact

+40% increase in quote requests within the first 90 days.
+25–35% boost in conversion rate due to clearer UX and trust-driven messaging.
30–50% fewer support tickets thanks to improved portal usability.
Higher retention & repeat clients due to smoother logistics tracking and onboarding.
Stronger industry credibility, helping NEWL attract larger e-commerce and wholesale clients.

Summary Statement

CreatExc transformed NEWL’s digital presence into a high-performing, conversion-focused ecosystem — strengthening their brand, simplifying logistics interactions, and accelerating sales and customer retention.

The case study outline helped me clearly connect pain points to solutions, making my presentations much more persuasive.

★★★★★